Studies
have shown that it takes your brain four times longer to recognize and process
each thing you’re working on when you switch back and forth among tasks. This
means that if your day is a random free-for-all in which you hop from task to
task, your work will literally take much longer because of the real time you
lose switching gears.
Think about
it: If it takes you 10 minutes to get oriented to a new task every time you
switch gears, and you switch gears 10 times a day, that’s over 1.5 hours of
wasted time. Not only does multitasking have a quantitative impact on your day,
it can also damage the quality of your work. Science journals have determined
that managing two mental tasks at the same time significantly reduces the
brainpower available to concentrate on either one, ultimately damaging the
quality of your final product. Severe multitaskers experience a variety of
symptoms, including short-term memory loss, gaps in their attentiveness, and a
general inability to concentrate.
A powerful
way to minimize the time lost to switching gears all day long is the grouping of similar kinds of tasks. The
pattern can be as simple as paperwork in the morning and calls in the afternoon
or quiet work in the morning and interactive activities in the afternoon. Or,
you could organize your day around your core responsibilities, setting aside
two hours for creative work, one hour for financial tasks, and five hours for
people management every day. If you were in business for yourself and had
complete control over your schedule, you could devote one day to administrative
tasks, one day to marketing, and three days to client service.